AI is planning your guests’ trips. It’s never seen your reels.
You’ve invested in reels and creators. AI can’t watch them. Aura turns them into the answers ChatGPT, Gemini, Google and Perplexity give travelers — with the booking link pointing to you, not Expedia.
- Rooftop pool · 0:14
- Sunset bar · 0:31
- Family suite · sleeps 5 · 0:48
Best hotel for this trip?
The hotel has a rooftop pool that’s quiet in the afternoon, a sunset bar and family suites that sleep five.
Book directWho gets the booking — you or Expedia?
- Your best content is video. AI reads text.
- So AI recommends whoever has the most written about them.
- Usually through an OTA, at typically 15-25% commission.
What you post
What AI sees
Commission is typically 15–25%.
Dashboards tell you you’re invisible. We make you the answer.
AI visibility tools give you a score and a list of articles to write. Roomer Direct starts from the video you already own and builds the answer for you.
| Feature | AI visibility tools | Roomer Direct |
|---|---|---|
| Tells you where you’re missing | ||
| Watches your reels | ||
| Uses creator content | ||
| Creators on demand | ||
| Builds the pages | ||
| Links to your booking engine | ||
| Public price, no sales call |
A to Z: from wherever you are
- 01Your socials
Aura watches every reel you’ve posted.
- 02Our creators
Not enough reels? A network of thousands of vetted travel creators is ready to film content made to be cited.
- 03Your answers
Answer pages on your domain, linked to your booking engine, re-checked weekly.
A full Instagram or nothing at all — we take you from zero to answer.
Aura sees what guests see.
The view at sunset. The suite that fits a family of five. The pool that’s quiet at 4pm. Aura watches every frame, understands it the way a guest would, and writes it in the format AI engines read and trust.
10,000+ creator videos analyzed · 7,000+ hotels
Pool · 0:14Sunset viewCreators may have filmed you already.
Roomer’s library covers 7,000+ hotels. If a creator stayed with you, their video is in your free check — and we clear the rights before it goes on your pages.
Done in 3 days
- Day 1Full audit across 4 AI engines
- Day 25 answer pages drafted from your video
- Day 3You approve; pages go live
- Every weekRe-check
About 15 minutes of your time. Nothing goes live without you.
We built this for ourselves first.
10,000+ videos analyzed across 7,000+ hotels
4 AI engines re-checked weekly
Answers naming you, of 8
No one controls what AI says. We give it the best answer about you, and show you every week what moved.
- Free check2 minutes, no card
- Direct $299/mo7-day free trial
- Founding rate: $199/mo for the first 20 hotels, locked for 12 months
Your reels already sell your hotel. Make AI sell it too.
Questions
- What is Roomer Direct?
- The AI direct-booking engine for hotels. You already pay for reels - your own team's and creators'. They live on Instagram and TikTok, where AI can't see them. Roomer Direct turns them into the answers ChatGPT, Gemini, Google and Perplexity give guests - with the booking link pointing to you, not an OTA.
- Why is my content invisible to AI?
- AI reads text. Your best selling material - the rooftop at sunset, the room tour, the creator who stayed last month - is video, locked inside social platforms. To AI, it doesn't exist. So it recommends whoever has the most text written about them, usually through Booking.com or Expedia.
- What is Aura?
- Aura is Roomer's video intelligence engine. It watches every reel frame by frame and understands it the way a guest would: the view, the pool, the room, the vibe, who it's for. It then writes that into the structured answers AI engines read and trust. Aura has analyzed more than 10,000 creator videos across 7,000+ hotels.
- What do I get?
- - A full AI audit across 4 engines: where you're named, where you're not, and who wins instead. - Answer pages built from your reels, each one answering a real guest question and linking to your booking engine. - Your creator videos found, analyzed and put to work. - A weekly re-check, so you see AI start naming you. Done for you. Your part is 15 minutes of approval.