See every property’s AI visibility in one view. Aura turns each hotel’s reels and creator content into answers, linked to each hotel’s own booking engine.
Each cell: answers that named the property, out of answers received. “Named in” counts questions where any engine named it.
Illustrative change as pages go live — not a forecast or measured result.
Your flagship gets named. The other 14 don’t.
AI rewards the properties with the most written about them. The rest fall through to OTAs. One check shows you which ones, and why.
Illustrative · fictional properties · named in X of 8 guest questions
Property 017 of 87 / 8
Property 024 of 84 / 8
Property 032 of 82 / 8
Property 041 of 81 / 8
Property 050 of 80 / 8
The missing layer
AI reads three layers of the web. Your best content lives in the fourth.
AI answers are built from text: your site, the press, reviews. Every AI visibility tool works on those three.
But your guests decide on video. The room tour, the rooftop at sunset, the creator who stayed last month. It’s locked inside social apps, where AI crawlers can’t go.
Aura is the layer in between. It watches your reels and creator videos, and turns them into answers AI can read and cite — linked to your booking engine.
01Your website
02Press & guides
03Reviews & forums
04 · Your video
Instagram · TikTokAI can’t see this
Aura · answer page
Rooftop pool, sea view
Seen at 0:14Book direct →
Illustrative · fictional footage and answer, not a measured AI result
Other tools optimize the text AI already has. We give it what it’s missing.
One engine, every property.
One audit across all properties
Answer pages per property, on each hotel’s domain or a group subdomain
Aura works from each property’s Instagram — or our creators fill the gaps
Brand rules and approval set once for the group
Pilot pages start on a Roomer address. Group-domain setup and shared brand controls are part of the group rollout.
Creators for every property.
Brief once, match by destination and niche, and get content for the properties that have none. Rights cleared, ready to publish.
A network of thousands of vetted travel creators.
Illustrative
Rights are cleared before any creator content is published.
What your portfolio pays OTAs.
Estimate
Estimated monthly OTA commission$45,000
Roomer Direct · from $249/property$747 / month
Assumes 30 days at full occupancy across the rooms entered. Example inputs, not your hotel data. Commission is 15–25%; actual occupancy and booking mix change the total. This is a fee comparison, not a booking forecast.
Then from $249/property/month. Volume pricing for 10+ properties.
Questions
How does it work across multiple properties?
Start with a portfolio audit across ChatGPT, Gemini, Google AI and Perplexity. Compare which properties get named, then build answer pages from each property’s reels and creator content. The 30-day pilot covers three properties.
Do pages live on each hotel’s domain?
Pages start on a Roomer address. Each hotel’s domain or a group subdomain is the intended setup after domain configuration, with every page linked to that hotel’s own booking engine. Nothing goes live before approval.
What does the pilot include?
Three properties for 30 days at $499: a full audit, five answer pages per property, competitor social watch and a day-30 results report. Then from $249 per property per month, with volume pricing for 10 or more properties.